A Swedish Subway Ad Leaves Travelers Stunned

A recent digital ad in a Swedish subway platform shows how powerful content can be and how much flexibility digital signage offers. http://www.huffingtonpost.com/2014/10/08/swedish-subway-ad_n_5946714.html This powerful digital ad gave the advertiser, The…

How Would You Spend $181 Billion?

If you won the lottery, you could pay off the national debt and still have more cars than Leno and more hair than The Donald.  If you are one of…

Outdoor Ads and Brand Management in Today’s Digital World

In an era where every medium of advertising seem clustered (not even the digital space is spared), one platform still offers brands and advertisers a breath of freshness. Not only…

If You Make Decisions for a Parking Garage and Missed the NPA – Here are the Highlights

“A Funny Thing Happened on the Way to the Forum….” !  Well – it wasn’t as much funny as it was informative.  But since I have your attention, let’s talk…

Kraft reject up to 85% of all impressions offered via real-time ad marketplaces

Can you afford for 85% of your ad dollars to be wasted?  In the article referenced below[1], Kraft has rejected up to 85% of all impressions as “either deemed to…


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What Your Advertisements Can Do

In recent posts, we’ve talked briefly about how important it is to maintain a balance in virtual marketing and real marketing. We’ve also said that recent predictions have been made…

We’re Telling Marketing to Park It!

Nowadays, you can catch visuals from a company almost anywhere. From advertising on social media platforms, with millions of users online at one time, to local sponsorship opportunities aimed for…

Old School Marketing Ways are Growing

For years, the only way to capture the attention of a targeted audience was to post a brand on a billboard or marquis, in the hope to increase sales and…