The Last 10 Feet: Reaching the Customer Right Outside Your Door

We’ve all used Google or Siri to search for something nearby while we’re out and about. “Where’s the nearest (fill in the blank depending on your mood)?” is so common….

Winners and Losers

On the one hand, Uber has created thousands of jobs, which sounds great, but is this economically robbing Peter to pay Paul?  Many predict that the proliferation of shared transportation…

Does Your Reputation and Brand Promise Work Together?

Having a good reputation is critical. Your company’s reputation will determine your success, or failure.  Marketing and advertising can increase awareness, create interest in your product or service and convince consumers…

The Weak Link in Programmatic Ad Buying and Electronic Media Selection

News that made us stop and think: Marketers seize on Google controversy as attention shifts beyond U.K.  If you’re a sci-fi fan, you’re well aware that robots, machines or aliens…

Parketing LLC in the News

On August 22, 2016, Parketing LLC was part of Georgia Public Broadcasting News’ (@GPBNews) news feature “Meet the Women Transforming Atlanta’s Startup Culture.” Joanna Douglas and Cassandra Qualls, co-founders of Parketing…

Throwing Money Out the Window: Consumer TVs versus Commercial Displays for Digital Signage

Here is an article titled “Why Smart Digital Signage Operators Choose Commercial Displays Over Consumer TVs.”  We couldn’t agree with it more. The article covers four areas: application & design connectivity…

Protect Your Luxury Brand!

Digital signage is everywhere these days.  We see digital displays as we go throughout our day, from quick-service-restaurant’s menu boards, to office building or residential elevators, the grocery store, the…