Comprehensive Branding Services
Your brand defines your business to Yourself, Your Team, Customers and Potential Customers.
Your brand is your promise to your customer. It tells them what they can expect from your products and services and it differentiates you from your competition. It is more than a cool logo or business card design. We believe that your brand should embody your Core Values and create an emotional connection with your audience(s) leading to increased brand value, customer loyalty and brand advocacy.
At Parketing, we are experienced in developing and strengthening brands in many industry sectors. We work closely with you and gather feedback from and about your audience(s). Research on competitors and emerging trends in your market(s) are factored in as we work with you to define or re-define your brands.
Who are your customers and how do you reach them? What do they want to hear? How do they like to transact? Some things are just timeless – like a S.W.O.T. analysis. Before you begin any marketing or advertising, you’d better know exactly what your strengths and weaknesses are. Can you build a better mouse trap, but stink at shipping logistics? Then you better not be pushing online sales.
Parketing can facilitate a careful and accurate analysis of your strengths and weakness and help you develop a well-defined yet flexible strategy.
Once you have defined these often elusive creatures called customers, where are they? Where were they last and where can you find them next? Do they religiously pick up the remote and tune into their favorite talk show on the big screen or have they cut the cord and think ABC is nothing more than the first 3 letters of the alphabet? If you’re going to reach them, you have to know them. Also, do they even know you exist, and if you’re lucky enough for a yes, then what do they think of you?
Parketing experienced in marketing research to help your gain access and insight to potential customers and to capitalize on your current customer base.
Creative Concept Development and Production
This includes radio, television, print, digital, mobile, outdoor, bus wraps, you name it – if your customer sees it, Parketing can design for it and get it produced with our team of highly creative resources.
Media Planning and Placement
What good is a great ad if your customers don’t see it? If you’re selling fishing gear, you’d better be on fishing websites and fishing TV, in fishing magazines, etc., etc., because, trust us, your competition is there and people who are interested in fishing are there, It’s not always this simple though, where else can you find your fishy folks that maybe your competition hasn’t thought of?
Parketing can develop an effective media plan and follow it up by negotiating the best possible placement and cost for you
Brochures, leave-behinds, one-sheeters (who came up with that name?), business cards and all you need to leave a lasting, positive impression. These need to be in print so the person you meet with can act as your agent and sell you to the next person up the decision making line, because, there’s almost always a next person.
Parketing works with talented and proven creative designers to translate your message into collateral pieces that help build your brand.
Website Design – SEO, SEM, PPC, Behavioral Targeting, Re-Targeting, Marketing Automation
There is just too much information online to not have precision message delivery to reach consumers in a way that would make George Orwell shiver. Don’t know who George Orwell is? Google him (or Bing him. if that’s your thing, but recently Google had 85.82% share of searches across all devices in the US and was growing while Bing had 6.39% and was flat lined.) Either way, search George and watch what ads pop up in the next couple of days – on your screen AND in your mailbox.
Parketing is experienced in developing online marketing strategies to drive traffic and sales to your website and provides the resources to execute the plan.
Has everyone gotten the memo that this has blown up? There are very strategic ways to connect with potential consumers that go way beyond posting funny cat videos or looking for a job on our favorite professional site. Content is king and offering value first is how you build your tribe.
Parketing can help you find your customers, potential customers and brand advocates on social media and build a social community around them and your brand that generates brand value, sales leads and fans.
At the end of the day, none of this matters if it doesn’t work. Parketing produces simple monthly reports that quickly illuminate any issues to resolve them and capitalize on what’s working best.
Business Development Strategy and Training
Now your brand is generating buzz, fans and sales leads. How do you close the deals?
We are confident your business will be will branded and optimized for optimal customer acquisition, but if your customer service or sales team is unprepared to successfully move potential businesses through the sales cycle properly, your time, money and previous marketing efforts will have been wasted. Intentional interaction with potential customers positively impacts your business. A well-honed business development strategy and employee training program ensures new customer acquisition. It is where the rubber meets the road.
Parketing offers comprehensive training for in-person selling including: Sales strategy, Sales process design, Customized sales coaching, Sales collateral design, Sales presentation skills, Leveraging sales systems, KPI creation and tracking systems and Forecasting.