News that made us stop and think:
Marketers seize on Google controversy as attention shifts beyond U.K.
If you’re a sci-fi fan, you’re well aware that robots, machines or aliens are going to take over our world. The shift to programmatic buying and electronic media selection has been overwhelming in the advertising industry in the last few years. But it has not been without its problems.
A couple of years ago it was discovered that up to 75% of reported impressions were not delivered in many campaigns. Complex bots continue to generate fake impressions and clicks from automated computing programs. Billions of dollars are lost to sophisticated non-human traffic generated by cyber criminals. Consumer ad blocking is on the rise.
In the latest news marketers and advertising agencies are in an uproar over Google’s placement of ads on unsavory sites such as videos by terrorist sympathizers. I personally think that Google’s weak link is its long-standing veil of secrecy about how search rankings are generated and where ads are placed.
The appeal of programmatic buying is the ease and efficiency – you can literally execute an online campaign with just the click of a few buttons. Well respected brands, (and who doesn’t want to be one of those?) might benefit from strategically human placed online ad buys. If you’re looking for a strategic and creative solution to your advertising needs, Parketing is here to help.